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The Anti‑Ad Approach: Using AI to Make Ads Feel Less Like Ads.

The Anti‑Ad Approach: Using AI to Make Ads Feel Less Like Ads.Ursa Philbin Published on: 08/11/2025

Most ads fail the moment they feel like ads. The Anti‑Ad Approach shows how to create content that feels human — and how to use AI to craft realistic, test‑ready ads that blend naturally into the feed.

adsMarketingRealistic adsTesting adsUGC ads
The Anti‑Ad Approach: Using AI to Make Ads Feel Less Like Ads.

The Anti‑Ad Approach: Using AI to Make Ads Feel Less Like Ads.

The Anti‑Ad Approach: Using AI to Make Ads Feel Less Like Ads.Ursa Philbin
Published on: 08/11/2025

Most ads fail the moment they feel like ads. The Anti‑Ad Approach shows how to create content that feels human — and how to use AI to craft realistic, test‑ready ads that blend naturally into the feed.

Zimzee
TikTok UGC & Algorithm Guide: How to Go Viral in 2026

TikTok UGC & Algorithm Guide: How to Go Viral in 2026

TikTok UGC & Algorithm Guide: How to Go Viral in 2026Ursa Philbin
Published on: 02/11/2025

Learn how TikTok’s 2026 algorithm really works and why real, human-style UGC is winning right now. Get practical tips to create authentic content that actually takes off.

Zimzee
Founder-Led Marketing: How to Get People to See What You Built

Founder-Led Marketing: How to Get People to See What You Built

Founder-Led Marketing: How to Get People to See What You BuiltUrsa Philbin
Published on: 17/10/2025

You already built something amazing. Now it’s time to make people care — by telling the story only you can tell.

Zimzee
The Hidden Gold Rush Behind Short-Form Clips — And How to Use It to Grow Your Brand

The Hidden Gold Rush Behind Short-Form Clips — And How to Use It to Grow Your Brand

The Hidden Gold Rush Behind Short-Form Clips — And How to Use It to Grow Your BrandUrsa Philbin
Published on: 14/08/2025

Short-form clips are today’s fastest-growing brand growth lever. Whether you hire a pro clipper or do it yourself with Zimzee, the strategy is the same: find your best moments, make them impossible to ignore, and flood the feeds until you own your space. The brands that win aren’t just making content. They’re making moments — and making sure those moments are seen everywhere.

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